Before we begin, we’ll start with a free 15-minute interview so I can get to know the scope of your business challenges and aspirations. If we’re a good fit, we’ll book a one-hour discovery session on Zoom.
New Clients Start Here: One-Hour Discovery Session
During the session, we’ll dive deep into mapping out your business structure, audiences, pain points, and goals in order to set up a solid plan that’s right for you. All sessions are followed up with a robust set of meeting notes and a clear road map of recommendations to move forward with your goals. Discovery sessions are 1 hour and cost $150.
Consulting Sessions for Business Development & Marketing
During our session, you will receive one-on-one, customized support to help you reach your unique business development and marketing goals.
We will cover the topics that are the most pressing for you, including any of the following:
- Better align your products and services, also known as your value ladder. Together, we’ll better align and define your services or products to help attract more customers and keep them coming back.
- Audience alignment strategy and personas can help you understand, connect with, and plan for your best-fit clients. Together, we’ll dial in on your clients’ pain points, needs, and aspirations to better customize your offerings.
- Creating or enhancing your marketing funnel: With a firm understanding of your audiences, together we can build a marketing funnel to help attract, connect with, and convert more customers.
- Better branding: We’ll uncover your unique value proposition, define how is it different from the competition, and unleash your best brand image.
- Building your marketing strategy and plan: We’ll work on setting up your business to help convert more clients, with a plan to unify your outreach efforts and appeal to your audience’s pain points and needs.
- Tailoring your communications: Together, we’ll dial in on the right message for the right audiences on the right channels.
- Launching a campaign: From promoting an event to a new service, let’s create cross-platform campaigns to get the word out, help clients connect with your business, and encourage conversions.
- Evaluating your business’s effectiveness (the “return on investment”): If your current outreach isn’t hitting the mark, let’s evaluate your wins and where you could become stronger.
- And so much more!
These power-packed sessions can deliver value ASAP and help launch you toward your goals. After the meeting, you will receive robust meeting notes and a detailed road map with recommendations for moving forward.All sessions are virtual on Zoom.
A one-hour discovery session is required before initiating work for new clients to map out your business structure, pain points, audiences, and goals so we can build a foundation to move forward in our work together.
$225 for 1.5 hours, or buy a 5-pack for $1000 (save $125!)
Copywriting Services
The backbone of a good marketing strategy often begins with good copywriting. Whether that’s producing superior web copy with Search Engine Optimization (SEO) or crafting a convincing cross-platform campaign, take advantage of my decade-plus of experience writing on-brand marketing copy to reach your audiences. A discovery session is required before initiating work for new clients.
1 hour, $150; Pack of 5 hours, $700 (save $50!); Pack of 10 Hours (save $200!), $1,300
Marketing Performance Scans and Recommendations
Put your outreach to the test with marketing performance scans to uncover your strengths and find areas of improvement. Using industry benchmarks and best practices, I’ll review your existing outreach and create a detailed report to serve as a roadmap to strengthen your marketing outreach and retention. Please note: Pricing is listed for small businesses and entrepreneurs only. Large corporations and educational institutions will be priced per project in a scope of work. Please schedule a free consultation with me to learn more!
For best results, new clients are encouraged to schedule a discovery session before ordering a performance scan.
Choose from the following options:
Boost Your Engagement: Social Media Scan and Report
- Includes a detailed analysis of up to two social media channels; additional channels may be added at a cost of $200 each.
- Robust written report including recommendations on improving content, hashtags, and organic engagement. The report will identify your strengths and areas where you can shore up your efforts.
- An hour follow-up presentation and virtual meeting where you can ask questions and get answers.
- $400
Nurturing Customers: Newsletter Scan and Report
- Detailed written report with feedback on your existing newsletter strategy and lead generation, especially on how content encourages the stages of your marketing funnel and leads to customer conversion.
- Clear and detailed written recommendations to improve newsletter strategy and lead generation, listing areas of opportunity to provide a stronger, more convincing content strategy.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $450
Convincing More Customers: Blog Scan and Report
- Detailed written report with feedback on your existing blog strategy, especially on how content encourages the stages of your marketing funnel and leads to customer conversion.
- Clear and detailed written recommendations to improve blog strategy, listing areas of opportunity to provide a stronger, more convincing content strategy.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $550
Built for Customer Conversion: Website Scan and Report
- Detailed written report with in-depth feedback on up to 5 key pages and broad feedback on subpages, analyzing yourwritten and visual content, design, basic UI/UX (user interface and user experience), accessibility, and how successfully the site leads clients through desired calls to action to move through the marketing funnel and convert.
- Clear and detailed written recommendations to improve the website with customer conversion in mind.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $650
Help Get Ranked on Google: SEO Scan and Report
- Detailed written report with feedback on your SEO strategy, including website and blog keyword analysis, competitor SEO analysis, analysis of readability and accessibility (important components to SEO), SEO best practices to leverage, and recommendations.
- Clear and detailed written recommendations to improve SEO strategy to help you outpace the competition and reach more potential customers with organic web traffic and better rankings.
- I will create a robust list of SEO keywords and their recommended uses, including recommendations for cornerstone content.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $1000
Custom scans are available.
Not sure where to start? Book a free 15-minute interview!