About Your Consultant, Rachel Teferet (Xe/They)
Clients love working with me because I’m a creative and strategic powerhouse with a passion for helping businesses flourish. I can help you zoom out to gain a bird’s-eye perspective on your marketing and business development strategy and build a step-by-step road map.
I’ve been in the marketing field since 2012, working with solo entrepreneurs, small businesses, agencies, and larger institutions across various sectors, including higher education, alternative healing, retail, coaching, and publishing.
I’ve worked with marketing agencies since 2019 and blazed the way at one of my former companies to reshape its marketing funnel and value ladder. I took the lead in building content and the social media marketing strategy from the ground up while gaining serious wins for SEO and engagement:
My Agency Wins: Successful Tactics at Work
- 15+ of my blogs and web pages for the agency made it into Google’s top three search ranking.
- I managed social media and created and executed a new strategy and editorial calendar, resulting in year-over-year increases in page reach of +590% on Facebook and +1,100% on Instagram, and +2,140% link clicks on LinkedIn. I also boosted social media website traffic by +2,993%!
- I utilized SEO to garner year-over-year increases of +1565% in traffic, with a +4,249% boost in organic search engine traffic. Check out my LinkedIn bio if you’d like to learn more.
I am also an MFA candidate in creative writing at Lesley University in Cambridge, Massachusetts, and my fiction and poetry have been published in 35+ journals and books. In my free time, I like to paint, hike with my doggo, and meditate.
Let’s take the overwhelm out of your outreach! Ready for solutions?
Got questions? Reach out for a free, 15-minute interview.